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Bud Light Goes Next Level With New Beer and NFTs

Bud Light is known for both its flagship beer as well as its seltzers. Now, they’re bringing fans the best of both worlds with its newest brew, Bud Light Next.

Nearly ten years in the making, it is a light beer that boasts 80 calories, 4% ALC/VOL and offers a clean and refreshing taste. Think a beer meets a hard seltzer, which makes sense because it was created for those who want a beer that breaks with tradition and offers the sessionability of a seltzer.

“We are pushing the beer category to new heights with the launch of Bud Light Next, our first-ever zero carb beer,” said Andy Goeler, Vice President of Marketing, Bud Light. “Today’s consumers are all about breaking barriers, being trailblazers and setting their own path. We are proud to introduce this new super crisp beer which is brewed to meet their evolving taste preferences; it’s a truly symbolic innovation that celebrates the barrier breakers who like us embrace possibility.”

To celebrate, Bud Light is launching its first-ever NFT project, “Bud Light N3XT Collection.” The new collection will feature 12,722 unique tokens which are designed with color cues from Bud Light Next. 

For those who purchase a NFT as part of the project, they will have the opportunity to vote on Bud Light Next merch, have access to brand and partner events, and other surprises. Bud Light Next NFTs are available to those 21+ beginning February 6 for $399 per token.

Just in time for Super Bowl LVI, Bud Light Next will be available nationwide wherever Bud Light is sold beginning February 7.

By Rashaun Hall

Rashaun is a digital/social media strategist by day, and a spirits and beer enthusiast by night. A native of the great state of New Jersey, he loves the NFL, his Jack Russell Terrier and a good cocktail obviously.