— Hardee’s (@Hardees) April 15, 2017
Three years ago, on the hit CNBC show Shark Tank, investor Daymond John decided to inject $300,000 into boneless rib makers Bubba-Q’s Boneless Ribs for 30% ownership because he thought the idea was “brilliant.”
At the time, the company’s owner, former NFL player Al “Bubba” Baker, reported $154,000 in annual sales to the Sharks. Today, that sales number is now around a staggering $16 million dollars, and Daymond John believes it could be his “biggest deal ever” from the show.
From the moment that Bubba-Q’s Boneless Ribs appeared on Shark Tank, the sales kept pouring in and deals were made. This year, that growth was finally taken notice of by a major fast food chain company: CKE Restaurants. After reportedly discovering the company at a food industry trade show, they decided to order a million pounds of the patented boneless ribs to create a new sandwich for their two chains, Carl’s Jr. and Hardee’s, exponentially growing sales numbers for the boneless rib makers.
— Daymond John (@TheSharkDaymond) April 15, 2017
Baker was ecstatic and emotional about the progress of his company in an interview with CNBC.
“When you have a project that is 30 some years in the making and you finally see it come to fruition — the emotions, it was overwhelming. It’s been three years and sales are at $16 million and I just can’t believe it.”
Daymond John concurred, saying that “the future is bright” for Bubba-Q’s Boneless Ribs.
With a massive deal like the one CKE Restaurants just gave them, things are definitely looking great for Al Baker and Daymond John.
And now, Americans have a brand new way to try out these real boneless ribs for themselves.