With Ben & Jerry’s stepping up to the plate and being a prominent supporter of social justice, it only made sense for them to link up with ardent social activist and former NFL start Colin Kaepernick to release a brand new, permanent flavor.
Named “Change the Whirled,” the entirely vegan offering features a caramel non-dairy sunflower butter base with fudge chips, graham cracker swirls and chocolate cookie swirls. It’s a tasty plant-based option that makes sense for Kaepernick, who is a vegan himself.
This partnership is an appropriate nod to the courageous work Kaepernick has done to champion social justice, pursuing equity for Black and Brown people, and confronting systemic oppression and police violence. With Ben & Jerry’s aspiring to become a social justice company themselves, this sweet collab is a step in the right direction to shedding more light on the social justice ills that have plagued America. What’s more, this new flavor will also support the work of Kaepernick’s Know Your Rights Camps, which he founded to advance the liberation and well-being of Black and Brown communities.
Change the Whirled will be available as a full-time flavor at Ben & Jerry’s Scoop Shops and on store shelves nationwide in the United States beginning in 2021 with a suggested MSRP of $4.99-$5.49.