Packaged Food

Be Still My Heart: Lay’s Debuts Chocolate-Covered Potato Chips


There are moments of genius that warrant the awe of the masses — a taco shell coated in nacho cheese and a blasphemous faux croissant, to name a few. Now, Lay’s Wavy Potato Chips dipped in Milk Chocolate have forever changed the snack game.

While chocolate-covered chips are a burgeoning trend among smaller companies, Lay’s is one of the first major brands to take the leap into this particular territory. Last year, Pringles rolled out with White Chocolate Peppermint, along with Pumpkin Pie Spice (of course) and Cinnamon & Sugar. While those flavors didn’t fare well (our taste buds are still cringing), we have high hopes for Lay’s more calculated approach.

The new salty-sweet potato chip will be sold for $3.49 per 5-oz bag as a Target-exclusive item. Although the new flavor is marketed as a limited-time offering for the holidays, if it sells well it could become a permanent fixture within the Lay’s lineup — with a dark chocolate version already on the grease-stained drawing board.

H/T Times + PicThx Frito-Lay

By Charisma Madarang

Charisma has an undying love for gritty literature and drinks coffee like water. She also hails from Toronto, Canada and is a die-hard Maple Leafs fan, sigh.

8 replies on “Be Still My Heart: Lay’s Debuts Chocolate-Covered Potato Chips”

Why only sold at Target?!?!?! That’s unfair! Well… actually… I’m kind of glad. Because when I first saw the pic on the main Foodbeast page, I nearly died. Lay’s Wavy being my favorite potato chip, I sat here shaking my head saying “OMG, no, they’re not doing this to me, they can’t.”


If they’re only sold at Target, I’m safe. I’m not driving all the way to the nearest Target, which is on a side of town I avoid like the plague, to get them.

Royce makes these and they’re popular in Asia. Quite good in small doses. (Gets tiresome cause of the rich flavor). Dark Chocolate works bests. Milk and White are ok.

No memory lapse here, I’ve never seen them, you sure it wasn’t a smaller company? I was only in Tennessee around that time, but I never saw such a thing ever.

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