Reese’s has always been a festive participant in the Halloween season, offering seasonal iterations of their beloved peanut butter cups. However, their latest Halloween-themed activation involves and actual pumpkin patch.
On Saturday, September 18, The Reese’s brand put together the first-ever chocolate and peanut butter pumpkin patch at Krochmal Farms in Tewksbury, Massachusetts. They did this by filling a pumpkin patch with Reese’s Peanut Butter Pumpkins and asked visitors to vote which they preferred more, a real pumpkin or a Reese’s Pumpkin.
Fans can help choose where the Reese’s Pumpkin Patch should pop-up next, which helps spread the seasonal vibes of this fall sanctuary. All you have to do is tell Reese’s where on Instagram by tagging @Reeses and using #ReesesPumpkinPatch.