Alcohol Beer Sports

Here Is a Chance To Experience a Custom Ice Fishing Shanty From Busch Light

The great poet Andre Benjamin once said, “What’s colder than being cold? Ice cold!” It looks like Busch Light agrees as it is offering its consumers the opportunity to fish on a frozen lake to celebrate the launch of its limited-edition Ice Fishing cans.

Busch Light has dropped the Busch Light Ice Shanty on Minnesota’s Mille Lacs Lake. The brans’s beer-inspired ice shanty will be available to one winner and for rent all season long.

Top-of-the-line and Minnesota-made, the Busch Light Ice Shanty will be equipped with all the luxuries a fisher would want for a long day on the ice: heat, electricity, dual fridge for live bait and plenty of Busch Light, fully stocked kitchen with Midwestern favorites, indoor ice fishing holes, and more.

One winner will get to stay at the Busch Light Ice Shanty from February 5th-11th. To enter, fans must submit a photo of the Busch Light logo on social with the tags @Buschbeer, #BuschIceShanty and #Contest between now and January 28.

The Busch Light Ice Shanty will be fully stocked with complimentary Busch Light and available to rent for the entire season via The Red Door Resort.

Alcohol Drinks Food Festivals News

A Festival Dedicated to Hard Seltzers is Coming to LA

Cannonball Productions will bring Seltzerland, its nationally-touring hard seltzer festival, to Long Beach this February.

Festival goers will be able to sample from over 100 flavors of hard seltzers as they go through an immersive experience featuring brands like White Claw, Mike’s Hard Lemonade Seltzer, Vizzy, Topo Chico Hard Seltzer, Playamar, and Sparking Ice Spiked. There will also be munchies from Hormel Black Label Bacon and Rockit Apples as well as Seltzerland swag for photoshoots.

After launching in Chicago in August 2020, Seltzerland visited five cities that year taking the event outdoors during the pandemic before embarking on a sold-out nationwide 20-city tour in 2021, hitting up Scottsdale, Tampa, Atlanta, Nashville, Austin, Chicago, Boston, Seattle, Las Vegas, and Miami.

“Clearly, hard seltzer is here to stay.” said Cannonball Productions Founder & CEO Kate Levenstien. “We are excited to give everyone the opportunity to sample the best hard seltzers and find new favorites, all while enjoying great company, fun activities and beautiful weather on rolling green golf courses.”

There are two ways to experience Seltzerland: general admission tickets begin at $35 and VIP tickets start at $55. VIP ticket holders will kick off the event with premier time slots, a full-sized can of hard seltzer, a specialty cocktail, and complimentary treat. Tickets are on sale now and can be purchased by visiting here.

Seltzerland will be held at the Long Beach Bixby Village Golf Course on Saturday, February 5.

Cravings News What's New

Cheech Marin Lights Up New Food Delivery Service

As cannabis culture becomes more mainstream, more and more startups will be getting into the space to superserve its customers. Weed icon Cheech Marin and restaurateur Zach Neil have teamed to feed stoners with a menu made for their late night cravings via its food-delivery business, Muncheechos.

The company will go national using ghost kitchens and will first serve New Yorkers with a fun-filled menu of stoner-themed eats, with delivery offered until 3AM. Multiple menus include the “Recreational Users” menu with dishes like “Dope Dumplings” in a Sriracha honey glaze, “Up In Smoke” brisket tacos, and mac-cheese-and-BBQ-chicken-topped “Muncheechos Munchachos” nachos.

There’s the straight-up “Stoner’s Menu” that goes a little heavier on the indica-inspired indulgence with egg rolls made with cookie dough, “Red Eye” ice cream with potato chips, maple blueberry pancake chicken lollipops, Lucky Charms-laced marshmallows, and, “Poo Poo Platters” combining coconut shrimp, hickory-smoked wings, cheese curds, duck sauce, and wonton chips.

It’s like a celebrity chef beaming into your kitchen, assessing whatever munchies still exist in your pantry, then mixing it into decadent edible creations. All in the name of satisfying your munchies.

Alcohol Deals Drinks

J Balvin Wants To Buy You A Beer For New Year’s

New Year’s Eve 2021 is shaping up to look more like New Year’s Eve 2020 than many had hoped. Miller Lite and J Balvin want to help you prep for your parties ahead of time so that small business owners can close up shop early to be with their own friends and family via The Closed for Miller Time.

Instead of shopping on New Year’s Eve, customers (in eligible states) can buy a 6-pack courtesy of Miller Lite and J Balvin between Sunday, December 26 and Thursday, December 30. Consumers can claim their beer rebate by visiting and uploading their receipt. 

The Closed for Miller Time is part of Miller Lite and J Balvin’s partnership, which was announced earlier this year. To announce the partnership, the pair surprised fans by taking over a traditional bodega and immersed unsuspecting shoppers in J Balvin’s version of Miller Time — spending time with his close friends and family.

“What I love about my partnership with Miller Lite is that it’s all about giving back to the community, having a good time and connecting with your people,” said J Balvin. “Everyone deserves to celebrate this New Year’s Eve and enjoy some Miller Time with their family and friends. All you have to do is stock up on your beer ahead of the night at your favorite local spot, and we’ll take care of the rest to support a good cause.”

“We decided to work with J Balvin because of who he is behind the scenes with friends and family – Jose. He is all about authenticity, describes himself as a ‘regular guy’, and is passionate about supporting those who are working hard during the holidays and deserve time off with family and friends.” added Sofia Colucci, Vice President, Miller Family of Brands. “We hope this initiative inspires others to shop early instead of rushing to buy beer the same day. With this simple act, our fans will help us give back to the community, allow others to spend time with their people, and give a little extra support to small businesses everywhere this holiday season.”

To continue the support of a cause very close to the duo, Miller Lite will donate $50K to the Accion Opportunity Fund, a total of $100K to date through the partnership with J Balvin. The nonprofit provides affordable capital, educational resources, coaching, and networks to small business owners and advances racial, gender, and economic justice for all.

Alcohol Beer Drinks

Beer Brand Goes Viral For New Berry Brew

If you love The Little Lad, the viral star behind “Berries & Cream,” you can now toast to him with his own beer. Shiner Bock Beer recently announced the limited release of a new Berries & Cream brew, in celebration of the social media sensation.

The Texas-based brewery created a new brew that will exclusively be available on tap at the Spoetzl Brewery in Shiner, Texas. All brewery visitors will be offered a complimentary sample when they book a tour. 

The beer (ABV: 5%) is based on Shiner’s classic cream ale recipe. Its Berries & Cream brew also includes a healthy splash of raspberries and blackberries giving it a fresh, juicy flavor, and it all comes together with a crisp, refreshing finish.

“This festive beer is designed to treat our brewery goers to something special,” says Shiner Head of Marketing, Matt Pechman. “Here at Shiner, we don’t take ourselves too seriously.  Just like the Little Lad, we love Berries & Cream and are excited to spread joy with our new brew!”

Like most trends, Shiner Bock’s Berries & Cream will only be around for a limited time.

Alcohol Deals

Maker’s Mark Wants To Take Care of Your Checked Bag Fees

Maker’s Mark is hoping to help travelers secure the bag this holiday season with the inaugural take-off of “Whisky Flights.”

The Kentucky-based whiskey brand is offering the chance to have Maker’s Mark cover the checked bag fees of those packing a bottle of bourbon to bring home. The program runs from today (December 15) through the end of the year. Travelers 21+ can go to to upload an eligible checked-baggage receipt for the chance to have Maker’s Mark reimburse their checked-baggage fee, with up to $50,000 of fees covered by the brand during the promotion period.

“We know you can’t bring a bottle of Maker’s Mark Bourbon in your carry-on luggage, so we’re encouraging folks to check a bag on their next holiday-bound flight so they can bring a little spirit home to share. We’ll pick up that pesky fee for some lucky travelers,” said Rob Samuels, 8th Generation Whisky Maker and Grandson of the Founders at Maker’s Mark.

By taking care of these baggage fees, Maker’s Mark hopes to help fans come prepared with bourbon in tow, so they can focus on more important things this holiday — like safely and joyfully coming together with family and friends after months apart.

Alcohol Art Drinks

Tequila Avión Gets Artsy With Muralist David Flores For The Holidays

‘Tis the season for tequila and limited-edition art. Tequila Avión and world famous muralist David Flores have teamed up to create a limited drop exclusively via livestream shopping platform NTWRK. 

The limited-edition drop will include drinking glasses, an ice mold, a deck of playing cards, and a Bluetooth speaker, all incorporating custom designs from the Cali-based artist that blend his well-known floral designs with Avión’s signature agave. In addition, the drop comes in a beautifully designed wooden box along with a $200 gift card… for buying tequila, of course.

“I am excited to go into this holiday season celebrating a new collaboration with Tequila Avión. From the core of the agave plant, tequila is made much like authentic friendships,” said David Flores. “Here’s to a season of well-being, laughter, and showing appreciation for the things that can only get better with age.”

Avión and NTWRK teamed up to produce an interactive episode on their mobile app featuring Flores and a friend celebrating “top-shelf friendships” while talking about the limited-edition kit. The episode showcases the two friends highlighting the various items included in the kit while reminiscing on good times from past holidays, all while sipping on a glass of Avión Reserva 44. 

“As the brand that values authenticity, craft and celebrating everyday moments with friends, we are proud to partner with the trailblazing artist David Flores, who is known for his artistic authenticity,” said Shannon Lovell, Brand Director for Tequila Avión.

The Avión x David Flores holiday set will drop this Friday (Dec. 17) at 4pm EST/1pm PST and will be available for $44 in celebration of Avión Reserva 44, the brand’s Extra Añejo Tequila.

Alcohol Beer Drinks

Heineken Provides Holiday Help Via Beer IOUs

Heineken IOU

Unless you live under a rock or with The Rock, you know that supply chain issues will be impacting everyone this holiday season. While they can’t do anything to correct the issue, Heineken is helping those affected by the delays. 

Beginning today (December 10), and for the two 3-day weekends before Christmas, the Amsterdam-based brand will be releasing Heineken IOUs, a free placeholder gift to bring to holiday parties for gifts that won’t arrive on time. All you have to do is provide proof of a delayed package and Heineken will send you a gift box for same-day delivery.

The festive holiday gift box includes six bottles of Heineken and a personalized message that lets the recipient know their real gift is on its way. Gift givers can purchase the beer by using the enclosed gift card. They might even be able to keep a few for themselves.

The promotion is open to select markets (New York City, Philadelphia, Miami, Orlando, Tampa, Atlanta, Washington D.C., Los Angeles, San Francisco, Chicago, Houston and Phoenix) and valid for customers 21+ who upload a screenshot of a delayed shipping notification at