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Alcohol Drinks Pop-Ups

Rum Brand Resurrects Legendary NYC Tiki Bar

Don’t call it a comeback, but Cutwater Spirits is resurrecting the iconic New York City bar PKNY for “Finding Legends With Cutwater: The PKNY Reunion,” a tropical cocktail pop-up. 

The two-night immersive experience (October 7 and October 8) in Brooklyn will feature the original PKNY bar team, including NYC bartending legend Richard Boccato, together for the first time since the bar’s closing in 2013. They will be making some of their favorite cocktails from the PKNY menu using San Diego-based distillery’s rums and canned cocktails. 100% of all tickets sold will benefit industry charity, Another Round, Another Rally.

“Another Round, Another Rally is a nonprofit financial resource for the hospitality industry providing reimbursement grants, immersive educational scholarships for historically excluded voices in the community, as well as emergency assistance for unexpected hardship,” shares Travis Nass, COO and Co-Founder of Another Round Another Rally.

PKNY was critically acclaimed for its cocktails and punk-inspired take on the tiki bar. Unfortunately, due to Manhattan’s rising rent, it was forced to close nearly a decade ago. The pop-up will feature stations of Cutwater’s rum-based canned cocktails including their Piña Colada, Mai Tai and Mojito.

Boccato, along with original PKNY bartenders Natalie Jacob and Abraham Hawkins, will be mixing up a few of their favorites from the genre including the Missionary’s Downfall, Zombie, Q.B. Cooler, as well as putting their own spin on Cutwater’s canned Piña Colada which will be served blended from a frozen pineapple.

“I’m honored to be working with Cutwater Spirits to bring PKNY back to life, and it’s a sincere pleasure to be reunited with the old-school crew behind the bar after all these years. I’m especially proud that our efforts will benefit a cause dedicated to supporting bartenders in need,” said Richard Boccato, owner of PKNY and Hundredweight Ice.

The pop-up will also feature a kaleidoscope of colorful lighting, freshly tagged work from PKNY’s original graffiti artist Ivory TM7, an ambient set from their house DJ, custom bento boxes and other surprises to celebrate summer’s last call.

A limited number of tickets are on sale here for $50 per person and include PKNY and Cutwater canned cocktails as well as tropically-inspired food. For each of the two nights, the pop-up will offer three 90-minute spots at 6pm, 7:30pm, and 9pm with a 30-person maximum per service from October 7 to October 8.

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Alcohol Beer

Busch Light Takes Working Remote Seriously with ‘TreeWork’

As working from home is becoming the norm, Busch Light is offering its fans a unique new work station. Announcing TreeWork, the outdoor co-working space, set deep in the Colorado woodlands.

Beyond the beauty of the Colorado wilderness, other amenities at TreeWork include a sleek and well-ventilated office space, powerful Wi-Fi, Busch Light happy hours, on-site grilling, campfires, and for those who work more than 9 to 5, guests can camp under the starlight.

“Busch Light champions all things outdoors because we know the powerful impact that simply being outside can have,” said Daniel Blake, Group VP, Budweiser & Value at Anheuser-Busch. “As the beer brewed for the great outdoors, we knew we had a chance to step in and create a co-working space that leverages the beauty of nature to help alleviate some of the stress and fatigue that have been impacting all of us. Whether you’re looking to get out of the house, the office or simply outdoors, TreeWork is the ultimate change of scenery to give you the refreshment you deserve.”

As Busch Light developed TreeWork, the brand’s extensive research found that some of the most well-known co-working spaces have succumbed to one fatal flaw — they’re indoors. TreeWork was founded on the ethos that virtually anything is better outside. In fact, research conducted by OnePoll suggests that 29 minutes spent outdoors results in a 45% increase in productivity.

This state-of-the-art workspace created by Busch Light is located at an undisclosed, highly-remote location. Maintaining the privacy and tranquility of our guests is paramount to the ethos of TreeWork. Interested guests can reserve a spot though a simple visit to busch.com/treework, where an intuitive guest-interface allows for spots to be reserved on a first come, first serve basis. Submissions do not guarantee a spot and all guests will be subject to a background check.

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Alcohol Beer

Pabst Blue Ribbon Wants To Pay You To Advertise

Are you an influencer? Do you want to be? If you do, you may want to check out Pabst Blue Ribbon’s newest approach to advertising.

As people have been forced to spend more time than ever indoors, PBR is shifting the entire media approach indoors with the launch of In Home Advertising. Participants can transform their homes into ad space by exploiting their common household items and have Pabst pay them for it. 

“One of the principles we operate under at PBR is subversion,” says Nick Reely, VP Marketing at Pabst Blue Ribbon. “Another principle is offering lighthearted and self-aware entertainment to our friends and audiences. A third principle isn’t really giving money away but that’s ok. We made an exception for this campaign.” 

Through a selection of your everyday household goods, you can turn shower curtains, rugs, fish tank billboards, toilet lids, and even a dining room tablecloth into branded content for some cash. Each item has a corresponding monetary value, in which participants send them in and Pabst Blue Ribbon posts proof of installation. They then get paid to run the ads inside the comfort of their home.

All you have to do is browse online at PBRInHomeAdvertising.com to “shop” for available merchandise for free then Pabst Blue Ribbon sends the order straight to your home. Participants snap photos of the items to start their at home media campaign, posting images of their household ads onto their socials and tagging @pabstblueribbon to redeem their payouts. 

Participants are encouraged to “shop” for merchandise while supplies last. 

Categories
Alcohol Beer What's New

Blue Moon Gets Hazy With New Pale Ale

Blue Moon Brewing Company is getting into the pale ale business with the nationwide launch of Moon Haze, its hazy and juicy pale ale.

Brewed with dried whole oranges, Moon Haze brings a delicious juicy flavor and Blue Moon’s signature orange color together to put its mark on the hazy beer scene. 

“Blue Moon is one of the pioneers of craft beer, and as the category continues to evolve, the brand keeps adapting to compete in growing craft styles, especially in the hazy category,” said Joy Ghosh, vice president of above premium beer at Molson Coors. “That’s why we are putting our signature Blue Moon spin on the red-hot hazy segment with Moon Haze, embodying our iconic orange color and bright flavor into our first-ever hazy and juicy pale ale.”

Unlike Blue Moon’s flagship Belgian White, which is a wheat beer, Moon Haze is the first, nationally-released pale ale from the brewery. Moon Haze has a juicy orange, tropical, coconut taste, an aroma of heavy citrus with notes of orange, pineapple, mango, a whisper of coconut, and a smooth taste with a touch of bitterness to finish.

“With Moon Haze, the experience starts before you take a sip – you drink in the hazy golden change from orange color with your eyes and smell the citrusy and hoppy aroma,” says John Legnard, Brewmaster at Blue Moon Brewing Company. “It surprises and delights because it’s got all of the fruitiness and creaminess of a Belgian White but with this unexpected bite and clean finish thanks to our recipe – wheat, pale malt, oats, whole dried oranges and a unique blend of tropical hops. The juiciness of Moon Haze will set it apart at marketplace, and we can’t wait for consumers to try it.”

Blue Moon’s Moon Haze is 5.7% ABV and is available now in 6-pack and 12-pack offerings of 12oz cans. 

Categories
Entrepreneurship Food Trends Pop-Ups Restaurants

This ‘Secret’ Restaurant Unites Italian and Japanese Cuisine

Pop-up restaurants are not new, and neither are speakeasies. However, I recently had a dining experience that was a bit of both mixed with a bit of “Fight Club.”

Pasta Ramen is a Wafu-Italian omakase, revealing an intricate multi-course exploration of the Wafu pasta concept that originated in the 1950s at Tokyo’s Kabenoana (meaning “hole in the wall”). Launched in Montclair, New Jersey and later setting up shop in nearby Jersey City, a chef who asks not to be identified (you remember the first rule of Fight Club) and their team presents in secret, continuously changing settings to create an unforgettable dining experience.

Noodles are the centerpiece of the aforementioned concept that brings together only the best Japanese and Italian ingredients, flavors, textures, and techniques. Cooked in an open kitchen, each course is presented by the chef as they explain the origins of the dishes, highlight ingredients, and answer questions. 

The night I attended, the menu started with Chutoro L’Acqua Pazza – prawn head brodo, lemongrass, ginger prawn, tuna belly, tuna “Owan” soup; an essential meal starter in both Italian and Japanese cultures. Other highlights included the Cacio e Pepe Gyoza, a deep-fried, hand-pinched dumpling filled with a rich cacio e pepe sauce; and the duo of A5 Dry-Aged Tsukune Yakitori, A5 wagyu, aged tsukune, shiso, dry-aged fat, enoki, aceto balsamico and yakatori.

Throughout the meal, a sake sommelier pours a selection of pairings chosen specifically for the menu. A ceramic artisan was even commissioned to create a custom set of dishes which are brought to each location. 

Upcoming Pasta Ramen locations will include New York, Miami, Philadelphia, and more. To find out more follow them on social media. Just remember, “It’s a secret society/all they ask is trust.”

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Animals Beer Funny Humor

Behold, A Craft Brewery For Ants

Twenty years ago, a great man had a vision to create a “center for ants”. Now, Hop Valley Brewing Co. is reimagining Derek Zoolander’s dream, and it’s a brewery.

Hop Valley is releasing the world’s first “Brewery for Ants,” a miniature ant farm-inspired replica of its Eugene, OR-based brewery. And it, plus $5,000, could be yours

Many of the human-sized brewery features are included, like stools in the taproom, CryoHops freezing in the back, tiny beer tanks, tie dye couch and more. Unfortunately, ants and beer are not included.

Now through October 1, people can text “ANTS” to 90464 to enter for their chance to win the Brewery for Ants with a mini fridge hook-up and $5,000 towards a trip to visit the full-size brewery.

The Brewery for Ants is a fully functional ant farm, including the sand needed for ants to thrive. Ant enthusiasts are welcome and encouraged to introduce ants to the miniature brewery.

Categories
Alcohol Drinks What's New

Stella Artois Introduces Liberté Non-Alcoholic Beer

Introducing Stella Artois Liberté, a new 0.0% non-alcoholic option designed to give you more. Stella Artois is raising the bar and giving fans a new reason to savor. 

After the year we’ve had, it’s safe to say that people are eager to go back out and grab a beer with their loved ones, those they haven’t seen in over a year, or even the simple opportunity to meet new people — and everyone deserves to raise a toast. Stella Artois Liberté gives everyone the chance to truly savor life to the fullest without sacrifice.

As people start traveling and going out more, Liberté gives you the freedom from missing a beat enabling you to stay in the moment longer and later, the option to say yes to one more round and the confidence to be present. Gone are the days of limiting yourself  — Liberté allows you to quench your thirst while keeping your cool all night and savoring life, together.

“We’re very excited to be able to offer fans our classic Stella Artois lager as a non-alcoholic version of the brew. It’s the perfect addition to round out our Stella portfolio. With this new innovation, we want to provide people the liberty  to enjoy more of life’s special moments with those that matter most,” said Peter Van Overstraeten, Vice President of Premium and Super Premium USA at Anheuser-Busch.

Stella Artois Liberté will come in the classic 11.2oz glass bottle and a redesigned blue label, containing a full-flavored premium alcohol-free lager with a well-balanced flavor of malt sweetness, crisp hop bitterness, and clean finish. The new product is being introduced this September and will be pouring into select markets including New York, Washington D.C., Miami, and Philadelphia.

Categories
Alcohol Drinks Nightlife Restaurants

The New Resorts World Las Vegas Has Hidden Speakeasies and Secret Menus Throughout

Bars and cocktails in Las Vegas are not a game. At newly opened Resorts World Las Vegas, there are a host of creative cocktail lounges, some of them hiding in plain sight. Throughout the resort are speakeasies, secret menus, and unique cocktails only found there.

Gatsby’s Cocktail Lounge, located off of the resort’s casino, has some of the most luxurious cocktails that can be ordered off of a “secret menu.” Just scan the back of the lounge’s matchboxes to access over-the-top delights including the Champagne Bubble Bath (see above) and Sweet Dreams, a take on a Brandy Alexander – filled with cognac, marshmallow vodka and nutmeg sipped through a waffle cone.

At Famous Foods, an Asian hawker-inspired food hall, you might find the entrance to Here Kitty Kitty, hidden behind a secret door within a shop. The “elegantly grunge” speakeasy is tucked away, offering guests a laidback hangout and a crafted mixology program.

Japanese food lovers can head to Fuhu where they can enjoy all of the sake with their Sake Fountain.

Lastly, if you’re looking to take things up a notch, Starlight, the cocktail lounge on the hotel’s 66th floor, offers drinks with sweeping views of the city to help the Sin City vibes sink in.

It all sounds like quite the adventure to explore and imbibe, which always sounds like the proper way to do Vegas.