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Alcohol Animals Beer

Foster A Dog And Get Free Busch Beer

We’re all spending A LOT more time at home and, as a result, our pets have become an even bigger part of our lives — they’re attending conference calls, workout sessions and happy hours! However, if you don’t have a dog to spend this time with, Busch Beer may have the answer you’re looking for.

There are a lot of dogs in serious need of homes, with animal shelters and rescue centers shutting down operations across the country, and the American beer brand wants to reward you for helping out. Introducing “Foster a Dog, Get Busch,” a new partnership between Busch and Midwest Animal Rescue & Services (MARS) that will reward anyone willing to open up their home with free beer.

Now through April 25, anyone who fosters or adopts a dog through MARS will receive a 3-month supply of Busch beer. Additionally, to kick off the partnership, Busch made a $25,000 contribution to MARS, a shelter that has been dedicated to placing animals in homes across the nation for the past 14 years.

So apply, simply fill out an application by clicking either of the links above (for MARS, mark Busch in the referral) to learn more. All entrants who are approved will receive the gift of Busch.

Busch isn’t the first brand to combine two of our favorite things. In February, Coors Light did a similar promotion for Valentine’s Day.

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Alcohol Cravings Sweets

NYC Residents Can Now Get Boozy Ice Cream Cocktails Delivered

tipsy scoop

Photo: @tipsyscoop

In these trying times, it’s okay to eat or drink your feelings a little bit.  So how about both?

New York City ice cream shop  Tipsy Scoop is now offering its ice cream cocktails to-go and for delivery at happy hour prices of $10 each! This is now possible due to New York City recently passing a law for to-go cocktails for bars and restaurants to maximize take-out options during this hard time. Customers can pre-pay online for a “no touch” option or have a curbside delivery here.

The Brooklyn-based “barlour” is also offering its virtual cocktail party ingredients kits for customers to take home and follow along on Instagram for instructions on how to make your own.

Check out their menu below:

  • Party Like It’s Your Birthday: Cake Batter vodka ice cream, Red velvet martini ice cream, rainbow sprinkles, topped with prosecco. Served with a mini prosecco bottle so you can add more.
  • Cherry Bomb: Vanilla Bean bourbon ice cream topped with Cherry Lambic, garnished with a cherry gummy
  • Night Owl: Cold brew, Sweet Baby Java stout, Spiked Hazelnut coffee ice cream infused with Cafe Patron and Hazelnut liqueur, topped with chocolate fudge
  • Day Drinker: Raspberry Limoncello sorbet, Mango Margarita sorbet, and Strawberry White Sangria sorbet topped with sparkling white wine and garnished with fruit salad gummies
Categories
Alcohol Drinks

Azulana Is The First Sparkling Tequila On The Market

Canned cocktails have been quietly making a splash on the spirits scene in recent years. They have more flavor than hard seltzer without all the work of making a craft cocktail at home. Pure Azul Beverage Company recently launched its entry into the market with Azulana, a ready-to-drink sparkling tequila beverage.

It is said to be the first sparkling ready-to-drink beverage crafted using 100% blue agave tequila on the market. “Our goal was to take a spirit so rich in heritage and offer it in a way that ultimately speaks to today’s modern tequila enthusiast,” says Henry Morita, CEO and Co-Founder of Azulana. “We are incredibly proud to introduce this contemporary, craft cocktail to consumers.”

Tequila sales in the U.S. continue to grow, In 2017, the US saw an 8.5% increase in tequila liter sales over the previous year, according to the Distilled Spirits Council. Likewise, the demand for ready-to-drink alcoholic beverages continues to rise rapidly. Canned wine alone now represents a near $50 million business.

Produced in Guadalajara, Mexico, the decision to produce Azulana in the region (known as the “birthplace of tequila”) was crucial to the brand, as they aimed to authentically integrate the region’s rich heritage and history, while also contributing to the local economy through its production, manufacturing and distribution.

In support of the farmers that make the product possible, the brand has developed a program that will include donating 5% of all profits to initiatives within Former Mexican President Vincente Fox’s Foundations, including CentroFox and Crisma, which offers pediatric rehabilitation, mechanotherapy, hydrotherapy, and speech therapy for adults and children.

Available in original, lime and pineapple rosemary, each 12-oz. can of Azulana is 4.3% ABV and contains 145 calories.

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Drinks What's New

Meet The First Caffeinated Sparkling Water

Need a boost of energy and want to quench your thirst, but are looking for a healthy alternative to energy drinks? A doctor in Louisville, Kentucky has created a sparkling water that also gives you a jolt of caffeine.

Phocus, is said to be the first-of-its-kind premium sparkling water containing natural caffeine from green tea and the natural amino acid L-theanine, which is known to reduce anxiety and relax the mind. It’s currently available in five flavors: natural, grapefruit, blood orange, peach, cucumber, and yuzu + lime.

This was all created by Dr. John Mitell, who enjoyed sodas and energy drinks, but didn’t want to be drinking them in front of patients knowing that it would be hypocritical to advise on their health while loading himself up with sugars. Phocus is kosher, vegan, non-dairy, non-GMO, and gluten free. One can contains as much caffeine as an 8 oz. cup of coffee.

Phocus retails for $1.99-$2.79 per 11.5oz. can, and is available in 12 packs for $21.99.

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Alcohol Restaurants

Yard House Is The First National Restaurant Brand To Add Hard Seltzer On Tap

Yard-House-Ginger-Citrus-Hard-Seltzer-Cocktail

You can’t throw a can of White Claw and not hit another can of hard seltzer. In fact, the category has seen 200% growth over the past year. Now Yard House is bringing them to their taps with some help from Truly Hard Seltzer.

All Yard House restaurants have more than 110 taps, all of which have been dedicated to beer and cider since the restaurant opened in 1996. Now, it is the first national restaurant brand to add the bubbly beverage on tap at all 81 locations.

The restaurant chain, known for having “the world’s largest selection of draft beer,” recently introduced four handcrafted cocktails, making it the first restaurant brand to add the popular bubbly on tap nationwide. The four cocktails are Black Cherry (filthy black cherry syrup, Truly and drenched cherry), Lime Refresher (Truly and lime), Ginger Citrus (seen above – house made ginger beer, Truly and lemon) and Passion Fruit (passion fruit syrup, Truly and mint).

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Alcohol Now Trending

Brilliant New Game Combines Jenga and Jello Shots

 

Watch out Beer Pong. Make way Hungry Hungry Hippo. There’s a new game in town that is both part drinking game and part board game. Introducing the Tipsy Jello Shot Tower.

According to PopSugar, this tipsy version of Jenga is the “perfect Summer party game.” And we don’t disagree. Created and sold by Minnesota-based  Stone Point Custom Woodwork, the game is just like its drier predecessor except several pieces feature jello shot slots (see above). So, if you pull one such piece, you get a treat.

The Tower comes in two sizes, a Little Tipsy Tower ($79) and a Double Tipsy Tower ($89). Both come with jello shot cups with lids, and a jello shot recipe card (not that you need one) and laminated rules for how to play (not that you need those).

Both versions are currently sold out, but you can sign up to be alerted when the game is back in stock.

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Beer News

Natty Light Will Pay To ‘Rent’ Your College Diploma

Natural Light is an integral part of many a college tenure… at least it was for me. And now, the xx beer is giving back to college graduates by giving them with $1 million to help with college debt.

The Natural Light College Debt Relief Program, now in its third year, is as ten year, $10,000,000 commitment. This year, to raise awareness around the growing cost of college, Natty will send $100 via Cash App or check to anyone willing to rent their diploma as part of a highly-classified plan they’re brewing up as an extension of the college debt relief program.

According to Forbes, the total college debt has risen to $1.6 trillion with a slew of financial ripple effects. In 2018, Natty decided to not stand idly by and started paying down US college loans and thus the program was born.

“College Debt remains one of the most pressing issues facing Americans today, so we’re proud to keep supporting the Natty community by coming back with another million dollars to help ease some of the burden” said Daniel Blake, Senior Director of US Value Brands at Anheuser-Busch. “But we’ve also got something else exciting in store to keep the spotlight on this issue – all we need is our fans actual diplomas to make it happen…”

Any college graduate over the age of 21 can make a $100 by offering to rent their original diploma to the brand, with a promise to return it in the exact same condition. Participants fill out a diploma rental agreement and the brand will send a pre-paid envelope to mail back the diploma.

You can also post a video showing how you would celebrate if all your loans were paid off. Complete the submission by showing off the Natty Light logo in the video and inserting #NattyStories, #Contest and #2020 when its posted to social media.

Natty Light will be accepting #NattyStories entries through March 29th, 2020.

Categories
Beer

Coors Light Promotes Puppy Love By Helping To Pay For Dog Adoption Fees

Dogs and beer. Arguments can be made that both are ‘man’s (or human’s) best friend.” However, why choose when you can have both? Just ask Monica Mathis. Motorworks Brewing recently reunited her with her dog, Hazel, via its Citra Cruiser.

Coors Light must agree because instead of being worried about having a special someone to cuddle up with this Valentine’s Day, the Golden, CO brewery is encouraging consumers to spend the day adopting a dog. In return, they will help pay fees for 1,000 dogs adopted between now and February 21.

“Cuffing Season is a major cultural trend and poses tension for our younger drinkers, as they navigate the stress of finding someone to spend the cold months with,” said Chelsea Parker, Marketing Manager at Molson Coors. “With almost half of millennials planning to stay in on Valentine’s Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side.”

Anyone of legal drinking age who resides in an eligible state and adopts a dog between February 4–21, 2020 can have Coors Light help cover their adoption fees. Eligible participants can text “COORS4k9” and a picture of their adoption receipt to 28130. After review, the first 1,000 eligible participants will be given $100 to apply toward their adoption fees. Go here for more details.