Beer Feel Good

Coors Gives Back For Wildfire Relief

With the American West having its worst wildfire season in at least 70 years, Coors Banquet increased its annual support to the Wildland Firefighter Foundation with a $300,000 donation and the release of a branded T-shirt to help support the cause.

The donation, which builds on a seven-year relationship with the foundation, will go toward providing assistance to firefighters and their families during a wildfire season that has burned some 7.5 million acres, killed at least 35 people, destroyed hundreds of structures and caused extreme air pollution.

Coors Banquet also has created limited-edition Protect Our West T-shirts, which are available here for $21.99. All proceeds will be included in the brand’s donation.

Since 2013, Coors Banquet has donated $1.5 million to the nonprofit, which provides financial and educational support to injured or fallen wildland firefighters and their families. In the last 20 years, 13 states have recorded the worst wildfires in their history, and the threat of widespread wildfires is on the rise.

“Unfortunately, we’ve seen wildfires become more devastating almost every year, and Coors Banquet will continue to look for ways to amplify our partnership with the Wildland Firefighters Foundation,” says Heidi Gilbertson, marketing manager for the brand. “That’s why this year, we’re increasing our donation and giving consumers a way to show their support, too, with a T-shirt where proceeds go toward this cause.”


Allagash Brewing Announces 2021 Releases

We’re a month into the new year and everything isn’t all terrible. Case in point, Allagash Brewing Company has announced a release calendar for this year including a full lineup of new beers.

Described as “a roster of reimagined seasonals,” the new brews include the turmeric-tinted Kurkuma, the Belgian-style Truepenny, and bourbon barrel-aged stout named Nocturna.

“We are thrilled to launch several beers from the Allagash pilot innovation program in 2021,” said Allagash Founder Rob Tod. “These releases represent an array of styles and flavors that exemplify our team’s creativity, passion and ability to bring unique beers to market. We continue to stay true to our values while keeping up with our fans’ demand for innovative new beers and organic options.”

So, add the below dates to your Google Calendars now — there may not be much else going on.

Fine Acre

The first year-round organic offering from the brewery, its grain bill yields a balanced flavor that is both cultivated and refreshing. Alagash’s Fine Acre launches later this month.


Turmeric, or “kurkuma” (its Polish translation) adds a hint of spice to this saison-style ale. Brewing with the whole root lends all of the subtle aspects of spice to Kurkuma’s profile. It launches in early February.


Due this May, this Belgian-style Pilsner delivers with its classic grain bill and noble hops. It distinguishes itself with a hint of wild beer, but blended for balance.

Haunted House

Move over Oktoberfest, this hoppy dark ale was inspired by the team’s love of both pitch-black porters and Allagash House Beer. Originally available only at the brewery, they decided to bring this fan favorite to the masses. Roasted barley and Blackprinz malt curse this beer with a gravely dark hue. Hopped with Crystal, Nugget, Cascade, and Northern Brewer, this beer ends with a coffee note and complex malty palate. Allagash Haunted House hits this August.


Rounding out their new releases, this stout is aged in bourbon barrels with vanilla beans. The result is roasty and sweet aromatics including toffee, chocolate and oak. Due out late September, this beer will pair perfectly with your Fall bourbon of choice. 


NYC Restaurant Pivots To ‘Pay-What-You-Want’ Lunch

The additional unemployment benefits that many received have come to a halt. However, one New York City restaurant is looking to do its part to help out its fellow citizens.

Every Wednesday from 5-10pm ET, Short Stories head chef Jeanne Jordan is preparing vegan curry bowls for those who need them and she’s only asking that you “pay-what-you-want.”

“Our aim is to make this something really sustainable so we can increase how much we do each week, and do it forever,” says Short Stories head chef Jeanne Jordan. “We didn’t expect such a huge response. Don’t get us wrong it is crazy tasty but is even more obvious now there is a big need for help and the state is failing. “

Previously, Short Stories packed up some meals for protestors in New York City. Now, they’re servicing their community in another noble way, ensuring that folks that need a good, healthy meal are able to enjoy one regardless of what they can afford at the moment.


The Best Canned Cocktails to Enjoy at Home

Canned cocktails have become a summer staple as they’re easily portable, not that potent and easily crushable. However, with so many on the market, not to mention hard seltzers (thanks, White Claw), how do you decide which ready-to-drink cocktails should you be grabbing on your next grocery store run? We’ve got the answers below to help this upcoming Labor Day be a little more refreshing.


Vervet stands out because its co-founder Hope Ewing, a Los Angeles-based bartender and cocktail writer, makes everything from scratch, down to their bitters, vermouth, and amaro. They currently have four flavors: Angelicano (a Negroni spritz), Pale Mary (a clarified Bloody Mary), Sundowner (a strawberry hard kombucha), and Tiki Tea (a Margarita meets a Moscow Mule).

503 Distilling

Inspired by the beauty of the Northwest, 503 Distilling offers three canned cocktails. The Wicked Mule is made by infusing its vodka with lime and ginger, then blending it with a homemade ginger syrup. The Blood Orange Greyhound is made with grapefruit-infused vodka, then blending it with blood orange puree, grapefruit juice and lime. La Vida Mocha is the Portland distillery’s first rum-based canned cocktail made with Riff Cold Brew Coffee cold brew and Mexican chocolate from Holy Kakow.


We’ve covered Azulana before. Here’s a refresher: it is said to be the first sparkling ready-to-drink beverage crafted using 100% blue agave tequila on the market. Produced in Guadalajara, Mexico, it aims to authentically integrate the region’s rich heritage and history, while also contributing to the local economy through its production, manufacturing and distribution.

Cutwater Spirits

Cutwater Spirits aims to love all and serve all with its wide variety of canned concoctions. The San Diego-based distillery, recently acquired by Anheuser-Busch, has 16 different cocktails to choose from including Vodka Soda, Cold Brew, Paloma and its newest, Rum Mint Mojito.


Ohza claims they’ve reinvented mimosa in a can! Crafted with premium sparkling wine and real orange juice, the Boston-based brand’s mimosas contain up to 80% less sugar than standard DIY mimosas. Its gluten-free canned cocktail has the calorie count of a hard seltzer, but more flavor – with no added sugar and zero preservatives. Recently, Ohza announced the launch of its kegs – perfect for your next Sunday Funday brunch.

Cafe Agave Spiked Cold Brew

The cold brew trend has taken caffeinated cocktails to the next level and Cafe Agave Spiked Cold Brew has led the charge. Made with 100% Arabica Columbian cold brew coffee and fermented agave, the San Diego-based brand offers flavors: Caffe Mocha, Vanilla Cinnamon, Salted Caramel and Espresso Shot.

Novo Fogo

Novo Fogo brings you Brazil’s signature cocktail in these easily portable cans. The brand produces USDA-certified organic cachaças at its zero-waste distillery in Morretes, located in the heart of the largest protected patch of Brazil’s Atlantic Rainforest. Made with its Silver Cachaça, Novo Fogo offers three flavors — original lime, mango and lime, and passion fruit and lime.

Colony Cocktails

Colony Cocktails aim to take you away via their canned confections — which is great because we’re not going anywhere anytime soon. The Virginia-based wine cocktails include The Biarritz (inspired by the French 75), The Tangier (a rosemary, cardamom and grapefruit sipper) and The Charleston (lemongrass and lemon libation).

Social Hour Cocktails

Social Hour began as a passion project of Tom Macy’s during his years long quest for the perfect Gin & Tonic. Together with cocktail-culture pioneer Julie Reiner (Brooklyn’s Clover Club), Social Hour will debut with three crafted expressions: The Gin & Tonic, the Whiskey Mule (a Moscow Mule meets whiskey) and the Pacific Spritz. 

Square One

This one is for vodka fans looking for something portable and potable. Square One Organic Spirits is a female-owned boutique spirits company founded with the mission of creating innovative products with an eco-conscious mindset. It’s ready-to-drink vodka cocktails include Pear of Roses (flavored with pear, rose, lavender, rosemary and lemon), Basil Berry Fizz (flavored with basil, strawberry and lemon), Mediterranean Pearl (flavored with bergamot, orange, pomegranate, coriander, star anise and lime) and Cucumber Therapy (flavored with cucumber, rose, ginger and lime).

Alcohol Animals Beer

Foster A Dog And Get Free Busch Beer

We’re all spending A LOT more time at home and, as a result, our pets have become an even bigger part of our lives — they’re attending conference calls, workout sessions and happy hours! However, if you don’t have a dog to spend this time with, Busch Beer may have the answer you’re looking for.

There are a lot of dogs in serious need of homes, with animal shelters and rescue centers shutting down operations across the country, and the American beer brand wants to reward you for helping out. Introducing “Foster a Dog, Get Busch,” a new partnership between Busch and Midwest Animal Rescue & Services (MARS) that will reward anyone willing to open up their home with free beer.

Now through April 25, anyone who fosters or adopts a dog through MARS will receive a 3-month supply of Busch beer. Additionally, to kick off the partnership, Busch made a $25,000 contribution to MARS, a shelter that has been dedicated to placing animals in homes across the nation for the past 14 years.

So apply, simply fill out an application by clicking either of the links above (for MARS, mark Busch in the referral) to learn more. All entrants who are approved will receive the gift of Busch.

Busch isn’t the first brand to combine two of our favorite things. In February, Coors Light did a similar promotion for Valentine’s Day.

Alcohol Cravings Sweets

NYC Residents Can Now Get Boozy Ice Cream Cocktails Delivered

tipsy scoop

Photo: @tipsyscoop

In these trying times, it’s okay to eat or drink your feelings a little bit.  So how about both?

New York City ice cream shop  Tipsy Scoop is now offering its ice cream cocktails to-go and for delivery at happy hour prices of $10 each! This is now possible due to New York City recently passing a law for to-go cocktails for bars and restaurants to maximize take-out options during this hard time. Customers can pre-pay online for a “no touch” option or have a curbside delivery here.

The Brooklyn-based “barlour” is also offering its virtual cocktail party ingredients kits for customers to take home and follow along on Instagram for instructions on how to make your own.

Check out their menu below:

  • Party Like It’s Your Birthday: Cake Batter vodka ice cream, Red velvet martini ice cream, rainbow sprinkles, topped with prosecco. Served with a mini prosecco bottle so you can add more.
  • Cherry Bomb: Vanilla Bean bourbon ice cream topped with Cherry Lambic, garnished with a cherry gummy
  • Night Owl: Cold brew, Sweet Baby Java stout, Spiked Hazelnut coffee ice cream infused with Cafe Patron and Hazelnut liqueur, topped with chocolate fudge
  • Day Drinker: Raspberry Limoncello sorbet, Mango Margarita sorbet, and Strawberry White Sangria sorbet topped with sparkling white wine and garnished with fruit salad gummies
Alcohol Drinks

Azulana Is The First Sparkling Tequila On The Market

Canned cocktails have been quietly making a splash on the spirits scene in recent years. They have more flavor than hard seltzer without all the work of making a craft cocktail at home. Pure Azul Beverage Company recently launched its entry into the market with Azulana, a ready-to-drink sparkling tequila beverage.

It is said to be the first sparkling ready-to-drink beverage crafted using 100% blue agave tequila on the market. “Our goal was to take a spirit so rich in heritage and offer it in a way that ultimately speaks to today’s modern tequila enthusiast,” says Henry Morita, CEO and Co-Founder of Azulana. “We are incredibly proud to introduce this contemporary, craft cocktail to consumers.”

Tequila sales in the U.S. continue to grow, In 2017, the US saw an 8.5% increase in tequila liter sales over the previous year, according to the Distilled Spirits Council. Likewise, the demand for ready-to-drink alcoholic beverages continues to rise rapidly. Canned wine alone now represents a near $50 million business.

Produced in Guadalajara, Mexico, the decision to produce Azulana in the region (known as the “birthplace of tequila”) was crucial to the brand, as they aimed to authentically integrate the region’s rich heritage and history, while also contributing to the local economy through its production, manufacturing and distribution.

In support of the farmers that make the product possible, the brand has developed a program that will include donating 5% of all profits to initiatives within Former Mexican President Vincente Fox’s Foundations, including CentroFox and Crisma, which offers pediatric rehabilitation, mechanotherapy, hydrotherapy, and speech therapy for adults and children.

Available in original, lime and pineapple rosemary, each 12-oz. can of Azulana is 4.3% ABV and contains 145 calories.

Drinks What's New

Meet The First Caffeinated Sparkling Water

Need a boost of energy and want to quench your thirst, but are looking for a healthy alternative to energy drinks? A doctor in Louisville, Kentucky has created a sparkling water that also gives you a jolt of caffeine.

Phocus, is said to be the first-of-its-kind premium sparkling water containing natural caffeine from green tea and the natural amino acid L-theanine, which is known to reduce anxiety and relax the mind. It’s currently available in five flavors: natural, grapefruit, blood orange, peach, cucumber, and yuzu + lime.

This was all created by Dr. John Mitell, who enjoyed sodas and energy drinks, but didn’t want to be drinking them in front of patients knowing that it would be hypocritical to advise on their health while loading himself up with sugars. Phocus is kosher, vegan, non-dairy, non-GMO, and gluten free. One can contains as much caffeine as an 8 oz. cup of coffee.

Phocus retails for $1.99-$2.79 per 11.5oz. can, and is available in 12 packs for $21.99.