When I think of a typical grocery store, the only technologically advanced system is the self-checkout aisle. Us self-righteous millennials demand more!
In case you’ve actually been living under a rock (no judgments), Amazon acquired Whole Foods last June in a $13.4 billion deal. While we can only imagine the technological advantages that will manifest from this (*praying hand emoji* please be drone delivery) we do know that Amazon recently revealed a “smart convenience store” where registers aren’t even required.
While we begrudgingly wait for more announcements, the convenience store concept further demonstrates the importance of technological pioneering within the e-commerce giant, meaning it can only get more tech from here.
Good thing 365 by Whole Foods Market already has.
The fifth location of the Whole Foods wallet-friendly spin-off has made the treacherous journey across the 101 FWY in Los Angeles to become a Westside neighborhood staple.
With a carefully curated stock, 365 locations boast “no artificial colors, flavors, sweeteners, preservatives or hydrogenated oils” within their product lines, but there’s another key ingredient that the store has subbed for success: in-store technology.
365 tech assets consist of kiosk ordering via iPads, electronic shelf labels, home delivery via Instacart, an energy efficient area for chilled produce, and digital punch cards for multiple products across the store. Oh, and there’s also an iPad that doubles as a sommelier because… wine not?
“It’s not technology for technology sake, it’s meant to be useful and help you,” explained Turnas, president of 365 by Whole Foods Market. “I think a lot of what we try to do is more of a digital presence… so I think that appeals to a broad range of people.”
The Whole Foods Market 365 concept prides itself on simplicity and convenience — not to mention lower prices in which its Whole Foods parent is infamously not known for. “The pricing is really competitive,” stated Jeff Turnas. “Our concept is one where we’ve got Whole Foods market quality which is delivered in a little bit different setting.”
So Santa Monica health-nuts and Venice yogis rejoice! You can now have your organic salad bar and eat it, too (for way less). As for Amazon’s technological influence? Well, we’ll just have to wait and see what’s in store.