Packaged Food

Aunt Jemima Officially Rebrands To ‘Pearl Milling Company’

Photo courtesy of PepsiCo

Last June, Aunt Jemima pancake syrup and mix announced they would be retiring the brand and logo after more than 130 years. 

The brand had acknowledged the racial origins of the figurehead, a caricature of African American women that was first used in 1889. While many outlets have called for changing the name and logo over the years, last year’s global Black Lives Matter movement was the final push to formally retire the Aunt Jemima’s brand.

PepsiCo, the parent company for Quaker Oats, which Aunt Jemima fell under, announced that it is officially rebranded as Pearl Milling Company

Originally, Pearl Milling Company was the self-rising pancake mix founded in 1888. It would later be changed to Aunt Jemima. 

In the next few months, Pearl Milling company will replace Aunt Jemima products. 

Expect to see the new Pearl Milling Company branding arrive in stores by June 2021. Until then, products will still have the Aunt Jemima name, though without the image. 

By Peter Pham

Pete's favorite foods include pizza, tacos and pretty much any kind of breakfast. He'll usually snap a photo or two while his food cools down.