You don’t have to mix your own spiked AriZonas anymore, as the gas station staple is jumping into the hard seltzer game.
AriZona has teamed up with Heineken to create their new Sunrise brand of boozy seltzers by using Hornell Brewing Company, an affiliated entity, to make this partnership happen.
Each can of the hard seltzer is made with “a splash of real fruit,” but it’s unclear if that means flavors, fruit juice or fruit puree. Heineken’s press release does go after “clear mango” type seltzers, though, suggesting that there will be a juice or puree inside.
AriZona also does make flavors like Mucho Mango using fruit purees and juices, suggesting that those could be the “splash of fruit” the press release talks about.
Mucho Mango will be one of the flavors of the Sunrise Hard Seltzer, as will Cherry Punch, Lemon, and Grapefruit. All of the flavors contain 100 calories and have 2-4 grams of carbohydrates per can. The ABV of each can is 4.6%, making it slightly less boozy than a can of White Claw.
All four flavors will be available nationwide starting in the first quarter of 2021. Folks will be able to buy individual cans, with 12-pack variety sets also available.
Whether these seltzers will be 99 cents, as the usual cans are, remains to be seen.