As we reported a few posts back, CKE restaurants are none-too-pleased with McDonald’s Angus Third Pounder menu additions. In conjunction with their inevitable campaign to enforce their 6 Dollar Burgers (and Hardee’s Thickburgers), Carl’s Jr. and Hardee’s plan to offer a “money back guarantee” to any customer who purchases their 6 Dollar Burger/Thickburger and don’t agree that their burger is better tasting than the McDonald’s Angus burgers. We will have more information about this offer when it becomes available to us. (Thx FFM)
UPDATE Straight from Carl’s Jr.: To ensure consumers have the opportunity to taste this difference, CKE Restaurants will be offering a money-back guarantee that will give customers a refund if they don’t agree that Hardee’s Thickburgers or Carl’s Jr.’s Six Dollar Burgers are better tasting than the McDonald’s Angus burgers. The offer will begin in mid-September and will be supported with advertising.