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Absolut Vodka: "No Label" Edition

absolut-no-label

Banking on the branding of the bottle itself, Absolut Vodka has brought forth a “No Label” edition of their popular vodka. The company’s latest branding: “In An ABSOLUT World, There Are No Labels” is in full effect with this new product. Through this new initiative, the brand is challenging labels and prejudice to make the world more diverse, vibrant and respectful. A naked bottle, no label, tons of attitude. Available August 24th via the colette online store. (Thx Hypebeast)

By Elie Ayrouth

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.

14 replies on “Absolut Vodka: "No Label" Edition”

its a cool looking bottle, but i think it might get ruined with the mandatory warning labels, bar codes and other necessary things on the bottle. maybe on the bottom? either way, it is pretty cool

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