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Hit-Or-Miss

A Different Kind of Cupcake

I’ve heard the story many a time, even on the shuttle on the way to school…someone who took a trip to Boston, saw this trendy looking “cupcake” store, entered…were confused…irate…and then obscurely satisfied (all in that order). This is the branding behind one of my new favorite people, Johnny Cupcakes. This guy doesn’t sell cupcakes…he creates cupcake themed t-shirts and sells them at hypebeast prices. That might have came off as snide, but I assure you, this guy and his brand are truly worthy of respect.

After his beginnings that consisted of selling t-shirts out of the trunk of his car, several years later, he has now opened up several bakery themed Johnny Cupcakes retail stores in the Boston area, and has recently undergone the production of his anticipated Melrose, CA location. Below I have a video sneak peak of Johnny walking the viewers through what will be his new wacky retail store in Los Angeles.
Johnny Cupcakes LA shoppe SNEAK PEEK 1 from Johnny Cupcakes on Vimeo.

Of course, our fellow foodbeast friend Mang will be first in line at the Melrose opening, I’ll make sure to keep you guys posted on what’s good with Johnny and his cupcake endeavors as the news comes in!

By Elie Ayrouth

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.