Female customers whose hems are measured to be 33 centimeters (12 inches) above the knee by the restaurant are being offered a 90% discount on their food. In contrast, women wearing skirts or dresses revealing a modest 8 centimeters (3 inches) are only given 20% off their meals.
In attention-getting promotions designed to bring in more attractive female customers, a few restaurants in China have gone far beyond the pale.
One hot pot restaurant in Zhengzhou used a panel of judges from a local plastic surgery clinic to give away free meals to attractive people.
Another eatery in Chongqing offered heavily-discounted and free meals to overweight men. The heavier the men weighed, the higher the discount offered. The promotion flipped the script for women, however — females that weighed less than 34.5 kilos (76 lbs.) had their meals comped.
Are these promotions offensive to women? Do looks really matter when it comes to just eating a meal? While it might be too soon to tell if these promotions will pay off, right now, we’re just not feeling them.