The plant-based protein takeover continues.
Dunkin’ Brands Group Inc. announced this morning that, starting today, July 24th, a breakfast sandwich with Beyond Meat Inc.’s plant-based protein will be available in all of their Manhattan locations.
The new item is a version of the classic sausage, egg, and cheese with a plant-based sausage patty. They throw their hat into the ring of fast food joints using Beyond’s plant-based protein, along with Tim Horton’s, Del Taco, and Carl’s Jr.
It’ll be sold for $4.29, about the running price of a normal breakfast sandwich at Dunkin’. Each franchise can set their own price, but if that’s the price of it in one of the most expensive places to live on Earth then it shouldn’t be too much of a problem when the sandwich goes nationwide.
When that will actually be is a mystery, though. Dunkin’s representative said that the company plans to bring the sandwich to every location soon, but they’re not sure exactly when.
The question is, as it is with all plant-based products, does it taste like the real thing? Luckily, fellow Foodbeast Reach Guinto got an early taste.
“I would take it over any other sausage sandwich.” he said. “It tastes exactly like the real deal, except it won’t give me a heart attack.”
If you ask me, that’s about as good as it gets — all the health, none of the heart attack. The meat industry is shaking in its boots.
Hopefully, soon all health-conscious Foodbeasts (if I eat plant-based the next morning, it evens out the carne asada fries I had last night, right?) will have a chance to try this plant-based breakfast. Until then, live it up Manhattan.