Looking for a bit of schadenfreude on a rainy Friday? Look no further than this hilarious — likely sponsored by milk (we see you) — video, which features 1,000 people gathering to eat ghost chilies, one of the hottest peppers in the world. It rates about 1,000,000 heat units on the Scoville scale, which measures the amount of heat-inducing capsaicin.
And since your brain thinks your tongue is on fire when you eat spicy food, well, you can imagine how hot things got at the event, the brainchild of an organization called Chili Klaus, which sells dried versions of some of the hottest peppers in the world, including the ghost chili and the scotch bonnet.
After the thousand people consumed the peppers, the challenge was simple: just keep the pepper down. While milk was provided, those poor, red, teary-eyed faces make our tongues ache in sympathy. Check out the video below.
Would you take the ghost chili challenge?